This fictitious brand collaboration between the hero brand Adidas and the creator brand Arteza is meant to empower through art. These archetypes work together to create designs that are bold and bring artwork to everyday lives.
The sneaker designs start out black and white. Then, when the shoe is exposed to light or water, the colors underneath are revealed. In this way, the wearer is encouraged to go out and explore. Their reward for determination is the beautiful colors revealed on their sneakers.
