For this project, I chose to rebrand a small business named "Organic Blends." As part of this rebranding, I simplified their current logo without completely changing it and losing the equity that it already has. I also kept to the same color scheme, while defining the specific colors that worked best. Once the core of the brand identity was laid out, I expanded to various touchpoints to showcase it. The main one is the website, where the products are sold. Additionally, I created a mockup of an Instagram sponsorship post. Since this company exists mainly on Instagram, I felt that creating brand deals with influencers would be a great way for Organic Blends to drive traffic to their own profile.
The logo included at the very top of the page is the old logo, which is meant to show the progression between old and new.
